The Living Room has launched its exciting new summer menu. Packed full of seasonally inspired dishes, the new menu takes on board customer feedback and offers a wider range of dishes than ever before.
The launch is part of the continuing evolution of The Living Room brand under the Orchid Group, which acquired the business through its takeover of the Premium Bars & Restaurants operation at the end of 2009.
Customers will find the new menu offers much greater choice and value – especially at lunchtime - more sharing options and an improved range of dishes designed with female customers in mind. There’s also an added children’s menu section designed to boost the brand’s family appeal.
Adam Bowers, Head of Marketing for The Living Room, said: “We’ve been able to broaden the appeal of the brand while also improving on the areas where we’re already known. For example, there’s an even wider choice of steaks, grills and our hearty home comforts.”
He continues, “At the same time, were also improving our appeal to women with a wider range of fish, more chicken, lighter garnishes, and more wraps and salads. Many of our sites are in prime shopping locations and the new menu has a strong appeal to ‘ladies who lunch’.”
The menu also includes more small sharing plates, including chickpea and coriander houmous with tortillas, Gambas Pil Pil and Chorizo in chilli and red wine sauce.
Innovative main courses new to the menu include:
· Côte de boeuf with chips £19.45
· Pan-seared bison with thyme scented jus and sweet potato purée £19.45
· Proscuitto wrapped chicken breast filled with fresh herbs & mascarpone £11.95
· Griddled Arctic char on summer green vegetables with a warm dill dressing £14.95
As a direct response to latest customer research, more dishes are now homemade. To help broaden the appeal of The Living Room families have also been addressed; there is a new extensive children's menu which is served daily offering 2 courses for £4.50 or 3 courses for £6. The Sunday offer has also been reinvigorated to offer a selection of tradition Sunday roasts and full English breakfast.
Chefs at each Living Room are also required to add their own individual touch by developing a range of daily specials to compliment the core menu.
Darren Traynor, Head of Operations for The Living Room says, “We’ve worked closely with the Chefs from within the existing Living Room business to evolve a food offer which not only focuses on quality and freshness, but also provides the customer with real value for money."
