Orchid has announced a brand new line up of spirits on the back bar of its 292 pubs, clubs and restaurants.

This new pouring deal, which encompasses all of the major spirits categories, sees Russian Standard vodka line up alongside Beefeater gin and The Famous Grouse whisky in a bold move to re-invigorate the spirits category.

The new selection reinforces Orchid’s position on increasing quality, as these more premium products will sit well across all of Orchid’s different market segments whilst providing better value for money for customers. It also strengthens Orchid’s relationships with more diverse suppliers and being less reliant on one big brand holder.

Arnaud Unvois, Purchasing Director for Orchid said “These premium brands sit very comfortably alongside the other quality brands in our drinks portfolio. The brand holders were equally keen to work with us across the various different on-trade segments in which Orchid operates.”

Joanne Birkitt, Senior Brand Manager for Russian Standard Vodka at First Drinks, comments: “It’s great to have secured distribution for Russian Standard throughout Orchid’s on-trade estate. Russian Standard is the only premium vodka brand in growth – in both volume and value – and with these new listings, we have a fantastic opportunity to reach a huge proportion of our target drinkers and drive trial with new drinkers.”

Nick Yates, On-Trade Channel Director for Pernod-Ricard UK adds: “Beefeater’s complex, yet perfectly balanced gin is a perfect partner for the Orchid group. Their success also parallels that of Beefeater, which has been voted the best gin more times than any other brand in the last 10 years.”

Linda Sooprayen, Brand Manager for The Famous Grouse stated: “This is a fantastic and exciting opportunity to work and develop the Whisky Category with one of the largest and diverse groups.”

Other brands new listed by Orchid include Lamb’s Navy Rum, Isolabella Sambucca, Sailor Jerry spiced rum and Balvennie Double Wood single malt whisky.