The Feel Good Drinks Company, the leading independent soft drinks brand, has worked with the Orchid Group to create an exciting new 275ml juice drink range, which launches in Orchid’s 289 bars, restaurants and pubs across the UK this Spring.

Feel Good Drinks has enjoyed much success in the on-trade for a number of years now, with their core range of 375ml still and sparkling natural juice drinks. However, by sharing consumer insights with key on-trade partner Orchid, the brand identified a need to create a bespoke pub pack size, and so the 275ml range was created. What’s more, this range launch will also be the unveiling of a brand new design development for Feel Good Drinks, who have evolved their pack designs to better communicate their 100% natural, premium ingredients.

David Gwilliam, Senior Purchasing Manager at the Orchid Group says, “Being made with 100% natural ingredients and with no added sugar or nasties, Feel Good will become our leading juice drinks brand.  With the introduction of the 275ml bottle, which counts as one of your ‘five a day’, we believe that we giving our customers a top quality product that can be enjoyed with both with our award-winning food and on solus drinking occasions"

Packed in premium 275ml glass bottles this new Feel Good Drinks range includes six mouth-watering flavours; Orange & Mango, Apple & Blueberry, Cloudy Lemon still juice drinks, and Cranberry & Lime, Cloudy Lemon and Orange & Passionfruit sparkling juice drinks.

Dave Wallwork, Managing Director at Feel Good Drinks comments, ‘We are very excited about working with Orchid as our launch partner for this new initiative.  The Orchid Group is an innovative pub and restaurant company that like us, has a passion for delivering what the customer is looking for rather than simply going with the mass offering.  We found through discussions with Orchid that on-trade customers are looking for something different to water or fruit juice, as well as wanting healthy, delicious and refreshing alternatives to alcohol.   Orchid’s advice and guidance on the new 275ml pack has been invaluable and we are confident this new development will be a great success for Feel Good Drinks going forward.’